Whoopi cushion: Goldberg maintains her Poise. Will you?

Ladies and gentlemen, presenting the face of incontinence, Whoopi Goldberg. Yes, the comedian and The View co-host is helping to get discussion - pardon the pun - flowing about light bladder leakage. More accurately, she's helping Kimberly-Clark market its line of Poise panty pads.

Goldberg is going to be featured in a series of conventional ads and online webisodes that will highlight the bladder control problems of historical/mythical figures like Cleopatra, Joan of Arc and Eve. The goal is twofold: to reach out to young women and to let people know that not all products are created equally when you lay it on the line, or liner.

I'm all for raising awareness, particularly in the younger demo, that one in three women have this problem. But what nags at me is how it was decided that Whoopi is the right spokesmodel to engage young women in this discussion. Aren't they likely to see her as a mother, or grandmotherly, figure, thus defeating the purpose of the campaign? Wouldn't a contemporary like, I don't know, Rihanna or Kate Hudson have more cachet?

Also, why would women today care how Joan of Arc or Cleopatra dealt with weak bladders, even if handled comically? I would have thought something more contemporary would have been the way to go. But what do I know? I'm not the target audience.

Still, I'd love to see the stats after this campaign has played out for a year, just to know if the young ladies take their cues from Whoopi, and to prove me wrong. And forgive me this but I can't help wondering: is there any chance these Poise webisodes will leak online before their intended release date?

In light of John Mayer's unfortunate comments...

As has been widely reported, John Mayer said something about how he has the heart of Benetton and the penis of former KKK Grand Wizard, David Duke.

Does this mean that he always does it hooded? If so, I think we've found a new spokesperson for Trojan.

More likely, I think John Mayer is right. He'll have to shut up and sing the blues for a while, and not for any corporate sponsors. It's too bad. It'd be great to see him do some form of male enhancement ad now...

Suggested jingle for Google Buzz

If they cannot license this song, perhaps they can have Buzz Lightyear be the spokesperson?

Big Idea: Commercial Cast Swap

How about we take the bears from this commercial:



And do an exchange with the bears from this commercial:



On second thought, maybe that wouldn't be such a good idea. Could we do an adult diaper commercial for the Chicago Bears? It depends...